ot long ago, House of Cards came back for the fifth season, finally ending a long wait for binge watchers across the world who are interested in an American politician’s ruthless ascendance to presidency. For them, kicking off a marathon is as simple as reaching out for your device or remote, opening the Netflix app and hitting Play. Simple, fast and instantly gratifying.
What isn’t as simple is what goes into running Netflix, a service that streams around 250 million hours of video per day to around 98 million paying subscribers in 190 countries. At this scale, providing quality entertainment in a matter of a few seconds to every user is no joke. And as much as it means building top-notch infrastructure at a scale no other Internet service has done before, it also means that a lot of participants in the experience have to be negotiated with and kept satiated — from production companies supplying the content, to internet providers dealing with the network traffic Netflix brings upon them.
This is, in short and in the most layman terms, how Netflix works.
What isn’t as simple is what goes into running Netflix, a service that streams around 250 million hours of video per day to around 98 million paying subscribers in 190 countries. At this scale, providing quality entertainment in a matter of a few seconds to every user is no joke. And as much as it means building top-notch infrastructure at a scale no other Internet service has done before, it also means that a lot of participants in the experience have to be negotiated with and kept satiated — from production companies supplying the content, to internet providers dealing with the network traffic Netflix brings upon them.
This is, in short and in the most layman terms, how Netflix works.